Telugu-dubbed Tamil film Bichagadu is surprise winner at the BO. Starring Vijay Anthony, the socio-family drama released with minimum expectations turned out to be sleeper hit in this season.
Producer Chadalavada Srinivas, who has spent a meagre Rs 50 Lakh for the film, too stunned with the record business the film is doing. Trade reports are rife that the movie has grossed over 7 Crore share and expected to do over Rs 10 Crore share in AP, TS in its full run.
What's more? Unique promotional campaign has worked well. Producer Chadalavada has stuck to print media publicity alone and conveniently avoided showcasing the film's trailer on news channels, GECs.
At a time even when star-studded flicks like Vijay's Theri, Suriya's 24 didn't do well as expected, definitely Bichagadu seems to be a game changer.
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Producer Chadalavada Srinivas, who has spent a meagre Rs 50 Lakh for the film, too stunned with the record business the film is doing. Trade reports are rife that the movie has grossed over 7 Crore share and expected to do over Rs 10 Crore share in AP, TS in its full run.
What's more? Unique promotional campaign has worked well. Producer Chadalavada has stuck to print media publicity alone and conveniently avoided showcasing the film's trailer on news channels, GECs.
At a time even when star-studded flicks like Vijay's Theri, Suriya's 24 didn't do well as expected, definitely Bichagadu seems to be a game changer.
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