One of the major drawbacks, Telugu Film Industry facing right now, is the ‘directionless’ directors. Poor planning, lack of bound-scripts, done-to-death stories, forced parodies, banking on fight-song-comedy formula, no command on the subject, unable to come up with new ideas, failing to gauge perfect run-time for given story, too many cliches, deja vus, predictable climaxes, wastage of content (which would go under scissors at editing table) pushing producers to rethink thrice before taking up a project. In addition to all the above, several personal obligations they have in choosing cast, crew and their remunerations, though unnecessary many of the times, stays at star hotels, pre-production bills spiking high like never-before.
From average films to flops to duds, T-town witnessed several projects that didn’t work at all. While few were failed for many factors (competition, timing of release, weather, prevailing conditions etc) , many others were out-rightly rejected by the audiences. Yet Telugu filmmakers are very slow learners that they hardly learn from their mistakes. By the time they’re willing to correct themselves and open their eyes, the major damage would be done.
Sample Srikanth Addala. The director’s last film with Mahesh Babu and Venkatesh got over-budget and reports had it that the film’s run-time too was too lengthy to take it. Producer Dil Raju had to step in then and remove the total portions of Brahmanandam from the film to save the film. Had Srikanth learnt to come out with bound script with plan to use best out of the total cast, the fate of Brahmotsavam would had been very different.
Sreenu Vaitla too no different. Even after failure of Aagadu, Vaitla came up with mediocre movie Bruce Lee. The film tanked at the BO and distributors lost big monies. No doubt, Vaitla had delivered many good films in the past, but what’s missing now is full attention and profound thought into script.
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Though Sukumar is slightly better. Yet time and again he’s making ‘Cost-failure’ projects. Post One-Nenokkadine’s failure, Sukumar did Nannaku Prematho which again increased cost of production. Though Nannaku Prematho received decent revenue and good talk, the profits weren’t much due to high production cost.
Vamshi Paidipally‘s Oopiri might have received good reviews all over. But the reality is that the film hasn’t made money as publicized. One of the major stumbling blocks for the film was its high-budget. Made with Rs 60 Crore, the multi-starrer film ended up in losses. Even positive word-of-the-mouth, rave reviews, high publicity didn’t help much.
Surender Reddy‘s Kick 2 was highly criticized as it had no resemblances to its original Kick. While Kick was a laugh riot, its sequel saw audiences crying foul.
VV Vinayak too shocked one and all with his dud Akhil. Touted to be debut of a star kid, the movie tanked without a trace and burned pockets of buyers. Even Vinayak’s Alludu Seenu was again a cost-failure project.
Pawan Kalyan‘s Sardaar Gabbar Singh is yet another shocker to the industry. The movie directed by Bobby with Pawan Kalyan’s supervision, story and screenplay, bitten the dust. Although it had record openings, the film didn’t sustain at the marquee due to its poor talk.
Even sensible director like Krish Jagarlamudi got it wrong while making war-film Kanche. Over-budget was one of the dampeners for this film besides others.
Sriwass‘ Dictator, Bheemineni Srinivas’ Speedunnodu, Dasaradh’s Shourya, Madan’s Garam, Ramesh Varma’s Abbayitho Ammayi all have bombed as audience rejected the films out-rightly.
Sadly, even many of the star heroes are trusting on these ‘directionless’ directors which is resulting in mediocre movies. It’s a wake-up call for directors, stars, producers and distributors.
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